If you’ve been reading for a while, you already know that I LOVE the Under Armour What’s Beautiful campaign! I even have a board on Pinterest dedicated to the movement. And now, I’m excited to announce that I’ve partnered up with UA and Fitfluential to help spread the word about this campaign even more.
So what is it exactly?
From their website:
Together we’re redefining the female athlete by setting epic goals and pushing past where we’ve ever been and where we thought we could go. Join us. Set your own personal goal. Then document your journey by posting videos and photos that tell your story from start to victory.
We’ll continuously post challenges for you. But that’s just the beginning. Show us your journey. Show us what makes your story the one that stands out from the rest. If you meet your goal, set a new one. Make it even bigger. Prove to everyone, and yourself, that you have more than what it takes.
In a nutshell, you set fitness goals for yourself (or for your team) and then you keep breaking them. This campaign is PERFECT for us ladies who need to be CHALLENGED. Maybe you’re stuck in a fitness rut (raises hand) or maybe you need the camaraderie of a team to push you to break past a plateau (again, hand raised).
To get started, I created my own team.
Our mission: To find PURE JOY in daily workouts. No matter what you’re doing, walking, running, Crossfit, Pilates, I believe that we should all derive JOY from the pure bliss of being able to move. (This really is my fitness mantra – I’m sure you’re tired of hearing it if you’re a longtime reader. Sorry, I’m not sorry. )
Right now, I have no particular attainable goals (i.e. do 10 pull-ups), but I always want to get some sort of happiness from my workouts. I think the goal here is to be CONSIOUS of the blessing while we’re working out. To be thankful for whatever ability we have been given – it’s something to be cherished I think. TEAM JOY needs members – I would LOVE for you to join my team!! Every week, I’ll be posting mini-goals that compliment the over sweeping JOY theme. Go here to sign up!
If you need more of an incentive to sign up, let me tell you about the PRIZES!
Every week we’ll give away Under Armour Swag Bags full of gear to women who are seriously getting it. Three winners will be flown to Costa Rica to attend a four-day yoga and surf retreat. In addition to the lessons led by world-class instructors, winners will be treated to transformative massages, spa treatments and healthy, locally-sourced meals prepared by personal chefs. All while staying in plush accommodations looking out at the ocean. A retreat worthy of the women who earn it.
Umm..yeah. Costa Rica sounds pretty perfect!
ANYONE can join the campaign. You don’t have to join my team – you can actually CREATE YOUR OWN!
BUT, if you’re local and want to workout with me, I’ll be hosting a TEAM JOY Bootcamp every Saturday from now through the end of Summer! 9AM – locations will vary (either the high school track or FHFC) and I’ll post them on the TEAM JOY site! These Bootcamps will be FUN, SWEATY and…. JOYFUL! So please come and work out with me!
Twitter hashtag = #iwill and #whatsbeautiful. You can find a whole slew of inspiring women and their goals by following these! Join us!
QUESTION: What is your current fitness goal? How do you find JOY in movement?
**FTC Disclosure: This post is sponsored by Under Armour through Fitfluential. All opinions expressed are my own!**